About Us

Eric Silverman, aka Silvertone, is the creative force behind Keep It In Your Pants (KiiYP), a daring fashion brand transforming forgotten clothes into unique wearable art. KiiYP redefines sustainable streetwear by upcycling pre-loved pieces, blending style, soul, and rebellion with the ethos: “95% hippy, 5% hippie, 1000% trippy.” Influenced by Silvertone’s chromesthesia—where sound sparks vivid colors—each design merges rhythm, movement, and visual poetry, creating multisensory garments. Beyond fashion, KiiYP supports anti-bullying nonprofits, proving style can empower and unite.